Description

Insightful and packed with fascinating examples-from creating and launching Maggi Noodles to spearheading the highly effective Jaago Re campaign for Tata Tea-this book suggests tried and trusted strategies for building extraordinary brands. Reignite passion and energy throughout your organization “Clear, powerful and urgent, it’s a must-read for anyone who cares about where they work and how they work.

The contents of the book exemplify the role of the counselor in responding to and assisting middle school students to enjoy positive educational and personal/social experiences. This book should be read and used by anyone or any group that works with students.