Chris Adams

Chris Adams
UI Design
It wasn’t until some young 'grommets' pointed out that the hugely expensive ads I was running featured models 'who obviously couldn’t surf'.

Brian Smith’s first book, “The Birth Of A Brand” (on Amazon.com) recounts the history of building the UGG footwear brand. A natural story-teller, he takes the reader on a wild ride of the first seventeen years of that business, from the beaches of California to becoming a fledgling national brand. As an Australian, when Smith devised his design for UGG boots,

He had initially focused on selling through surf shops, knowing how popular his products had been among the Aussie surfing crowds.

ALL SESSION BY CHRIS ADAMS

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