How To Make A High Ticket Selling Event & Conference Website

Arranging a conference or event includes lots of work. Reaching out the audience, assisting the attendees, on fieldwork, keeping things in line and a lot more. A properly planned event or conference website helps you reduce the work up to an extent and make your event a grand success

There are some basic traits that you should plan on a conference website. When done properly you can reduce your event work by 40% and get more attendees. Eventually, you can sell more tickets. That’s what we are going to see in this post.

Event or Conference Website- A Part of Your Event Management Team

The important part of event management is gathering the audience, make your event reach more number of audience, let the audience clearly understand what the event is about? What will they get from the event? And organize the attendees.

The initial process of all these can be done with your event or conference website itself. Once you clearly make these answers available on the website 20% of your routine work reduces. The visitors can come and see the answer whenever they want from the website.

So a well-planned event website will definitely help reduce the work. Saying that let us see the important traits of event and conference website.

Important traits of event and conference website

Clearly Brand Your Event and Conference Website
– Customize Your Theme
Tell About The Event(s) Clearly
Proper Use of Pages & Contents
Proper Use of CTA’s & To Sell Tickets
Make A Successful Conference Website Now

Clearly Brand Your Event and Conference Website

Branding your conference website is the topmost priority on your website setup checklist. If you are an event organizing company, who have covered a lot of events with your own unique signature remember to pass on your own unique signature to your event website also.

The best thing about WordPress is you can set up your WordPress website with the theme you like. But remember the theme you are going to use will be used by thousands of other users who bought the same theme like you. Then what to do? Theme customization that’s the answer.

Customize Your Theme

With minor tweaks to the professional WordPress themes you bought you can make the theme look unique from the crowd. These tweaks could be – change in color, placement of your contents and logo…could be anything.

Remember am saying only minor tweaks with the CSS and small customizations within the existing framework. If you want to change the entire layout, it is best to find a new theme, because it consumes way too much time and cost.

Theme customization isn’t a big deal with the VictorThemes. We offer theme customization services to our customers and for other themes also. If you are looking for theme customization reach us via the contact form

Coming to the event and conference website branding. You can customize the event WordPress theme you bought with your own brand color, placing your logo with a tagline (if you have one) at the most appropriate place on the theme.

If you are an event management company, branding does not end with this alone. You have to tell a story about your brand. You can do this with the following points.

• Tell about you and the best events you organized
• Share some of the best moments on your past events on an event gallery
• Showcase your sponsors and speakers
• Important point: put a hook i.e if you are organizing new event say about it

Pro Tip:

Try to use sliders on the hero section to say your brand story. For example, see our Livesay theme below

Tell About The Event(s) Clearly

When you make the event and conference website exclusively for that particular event be very clear and detailed about the event to the audience. Make it so clear that when the visitor has any question the answer should be there on the website.

For example, the most common things you have to say in an event and conference website are

• The purpose of the event and what the attendees will learn.

• Who are the Speakers and the Keynote speakers. How they are related to the event and how successful they are in their domain.

• About the venue, event timing, facilities you offer

• Which is the best possible way to reach your venue if the visitor is from another place or country

• Where can I buy the ticket or reserve my seat

When your website answers these basic questions rest the event website will take care of for you.The visitor will find the answer they want and they can schedule on their plan to attend your event

Pro Tip:

prepare a questionnaire which includes frequently asked questions and basic question that could arise. If you have already arranged an event like this before, use that experience for better result

Proper Use of Pages & Contents

Proper use of pages on a website is important for any type of website. Making the navigation easier for the user helps the visitor to understand about your event more clearly plus it helps in your website SEO also.

When the website content built on a proper keyword combines with the proper navigation and the WordPress theme designed with proper SEO it gives a boost in the Google organic search result. It helps you to reach even more audience than through social media marketing and email marketing.

For example, take a look at the Livesay WordPress theme

The above-given example can be used for even exclusive sites. It has all the important options provided right before the visitor. If you are an event management company you can give options like About, past events, event gallery, blog.

Speaking of blog, it plays a vital role in the website SEO. The blog helps you to keep your website active and also help you to engage your audience.

Proper Use of CTA’s & To Sell Tickets

CTA’s always helps you to get the visitors attention. But it has to be used properly for optimum result, if not it will just cause higher bounce rate to your website.

The best-known method in marketing to sell better is showing exclusive, scarcity and limited availability. This three can be achieved by implementing a countdown timer just right above the RSVP button or buy ticket CTA button. I won’t say that by implementing this you get tons of conversion but it does give a positive result than a blank “Buy now ticket”

Being an event and conference website your website should also make the ticket purchase easier. Make sure your site supports online ticket selling and online registration (contact forms plugins may come in handy for this). In our next post, we will share some of the important event plugins for your event website.

Let the visitors know what are all the facilities they will get for the pass or the ticket they buy. Make the facilities clear for each type of ticket the visitor buy, like below

If you are planning to sell some event-exclusive merchandise like bags, shirts…etc make sure your WordPress event website theme also support e-commerce

Make A Successful Conference Website Now

These are the basic traits commonly every event and conference website must have.

Almost forgot, your WordPress event website theme should be mobile responsive. More than 60% of the internet traffic is from the mobile devices now. Being an event website most of the attendees will be on the move and they will check their event details right from the handheld devices. So make the website mobile responsive.

So along with this traits also remember these WordPress event theme characteristics.

• Mobile responsive
• SEO ready
• Speed optimized
• Supports e-commerce and online ticket selling
• Easy to customizable

One such theme with all those characters plus all basic traits covered for you is Livesay WordPress Event and Conference WordPress theme. We have covered the online strategy for your event all you have to do is to add your content and start promoting your event.